Happy Thanksgiving! I hope you enjoy the day with family and friends while you’re sharing the gift of giving.
Launching a business can be scary & a financial challenge. So congratulations on taking a leap of faith.
However, when sending email as a business, it helps you look professional when your email is sent & received from “@yourbusinessname.com” instead of “firstname.lastname@example.org”.
Where am I going with this?
A few days ago I was searching for something and came across a different method for sending email I didn’t know about.
So, I did a little homework and figured out that I had come across a way to send & receive email from your standard account (@gmail.com, @yahoo.com, etc.) account and not have to pay to look professional.
I’m not saying you can get away without paying forever, just for a little while, until you can afford to streamline your email service.
And believe me, having it streamlined is much easier than what I’m about to go over.
So, what does SMTP mean?
SMTP is short for “Simple Mail Transfer Protocol,” a protocol for sending e-mail messages between servers.
Most e-mail systems that send mail over the Internet use SMTP to send messages from one server to another; the messages can then be retrieved with an e-mail client using either POP or IMAP.
In other words, when you send your email from a standard or business address, your email is communicated between servers via SMTP and you retrieve your email from the server.
So, why should I use SMTP?
Using SMTP makes your outgoing email look professional when it comes from your business name, and we can do this through a service called.
You can start with their free plan for up-to 1000 emails per month and upgrade when needed.
Most entrepreneurs can stay within the 1000 emails/month by using both their standard email account with an SMTP2Go account.
How can I manage my email?
It takes a little brainstorming but when you use both your standard email in conjunction with your business email account, you can now use standard email for subscribing to newsletter(s) & your business email for client communication.
What if I need to expand?
In that case you have two options.
- You can upgrade your account with SMTP2Go and stay with them.
- You can switch to a business email account such as Gsuite for Business.
I personally opted to go with Gsuite because I have a standard account with Gmail, making it easier for my standard & business account to communicate with each other.
Let's sum it up!
Delivering your emails from a business account makes you look professional in place of a standard email account such as @gmail.com or @yahooo.com.
However, paying for a business email account may not fit into the budget. Therefore, using a SMTP service along side of a standard email account can help you accomplish your goal.
‘Til the next episode,